Special Olympics and Publix Super Markets Kick off 2022 with Signature Torch Icon Campaign

Special Olympics and Publix join forces to raise funds for thousands of athletes with intellectual disabilities

Special Olympics and Publix Super Markets again have united through a mission-driven collaboration to help people with intellectual disabilities and provide more life-changing opportunities to Special Olympics Virginia athletes. This January 5 through 16, 2022, the iconic duo will hold the annual Torch Icon Campaign, bringing together Publix associates, customers and local communities to support more than 22,000 Special Olympics athletes in Virginia and beyond. This year, the campaign is reaching new communities throughout the Southeast U.S. and supporting more Special Olympics athletes, making this the largest campaign to date.

Special Olympics Virginia has a long and rich history creating opportunities for its athletes and has worked to change the lives of people with intellectual disabilities through year-round sports training and competition, critical health services, leadership development, and inclusive programming. Through a longstanding relationship with Publix Super Markets – that is now 50 years old – and with the annual tradition of the Torch Icon campaign, Special Olympics Virginia helps build more welcoming and supportive communities for its athletes across the state.

“Every day, we work to ensure that people with intellectual disabilities are recognized, included and valued as members of our community,” said Rick Jeffrey, president of Special Olympics Virginia. “We are grateful to Publix for supporting this important work to improve positive attitudes and for helping us to raise awareness of the strength and determination that Special Olympics athletes bring to society.”

Beginning January 5 and running through January 16, customers who visit their local Publix can help support their state’s athletes with a simple donation. All donors will receive over $20 in coupon savings, including exclusive savings on Procter & Gamble brands like Crest, Always, Olay, Old Spice, Gillette and Pampers. Donations can be made at the register during check out for as little as $1 or a specific desired amount.

Since 1993, more than $60 million dollars has been raised through the Torch Icon Campaign, helping Special Olympics athletes to develop their physical and mental wellness, demonstrate courage and experience the power of sports with their family, friends and their local communities.

“As a supporter of Special Olympics, we’ve championed their mission through our annual register campaign which has raised more than $60 million dollars and associate volunteerism,” said Dwaine Stevens Publix Director of Community Relations. “We’re honored to play a part in the good work of Special Olympics by helping empower athletes to discover new abilities and strengths and helping to make our communities more inclusive.”

Those looking to participate in the Torch Icon Campaign and help support local Special Olympics Virginia athletes can visit their local participating Publix this Jan. 5-16.