Cause-Related Marketing

Chick-Fil-A, Richmond VA Market

It's Their Pleasure to Serve

  • Restaurants each sponsor one local athlete to "cheer on"
  • Social media story-telling through restaurants' Facebook, Instagram, & Twitter channels
  • Signage showing support in restaurants and drive-thru's
  • Athlete meet & greets at restaurants with customers and Team Members
  • Press release, web news story and other media promotion
“We were so excited to support local Special Olympics athletes in the Fitness Combine this fall, especially after the tough year they have had due to the pandemic. Our location specifically cheered on Will Daniel from Area 31 and invited him to participate in our Cow Appreciation Day!"
JANA HOLLIS, MARKETING DIRECTOR AT CHICK-FIL-A® PARHAM